Bonita Baby, Guam's beloved CHamoru-inspired children’s brand, is celebrating its 10-year anniversary, marking a decade of cultural pride, family history, and community support. 

Founded in 2014 by the late Jessica Leon Guerrero Stout alongside her brother Joseph Leon Guerrero and her mother Margarita Leon Guerrero, the brand began as a home-based operation creating products inspired by Guam's culture and island upbringing.

Jessica opened the brand’s first storefront in Hagåtña before facing an aggressive cancer diagnosis in 2020. 

Prior to her passing in 2022, she entrusted the business to her daughter, Celia J. Anderson, who now serves as President and CEO, guiding the brand with the same heart, creativity, and cultural pride.

Over the past decade, Bonita Baby has become Guam's leading chamoru-inspired children’s brand, offering apparel, puzzles, accessories, and giftable items. 

Anderson says the milestone honors her mother, her family, and the Guam community that has supported them from day one, expressing gratitude to customers for helping continue her mother’s legacy.