The Guam Visitors Bureau launched the GOGO GUAM! Håfa Adai campaign with a successful three-city roadshow in Japan, celebrating a strong start to 2025.

The roadshow stopped in Osaka, Nagoya, and Tokyo, with GVB hosting seminars and B2B meetings that connected Guam's tourism industry with Japanese travel partners.

GVB also announced the return of direct flights from t’way air out of Osaka, adding over 8,000 seats to the Japan-Guam market.

In Tokyo, the event included a traditional CHamoru blessing and a special appearance by GOGO GUAM! campaign ambassador “Peco,” a social media influencer with 2.5 million followers.

Over 150 industry professionals attended the new year mixer, closing out a successful roadshow that promoted Guam as a top destination for Japanese travelers.

Japan Airlines also joined the seminar in Tokyo to share in their presentation the latest schedule, programs and announcing their 55th Anniversary in October 2025 with their commitment to Guam as the preferred cherished airlines for Japanese consumers. A total of 84 Travel agents joined the Tokyo seminar.

Twenty-one GVB members and exhibitors, an increase from last year, participated in this year’s roadshow including main air carriers United Airlines, t’way Air, and Japan Airlines, along with Alupang Beach Club, Baldyga Group, Crowne Plaza Resort Guam, Dusit Thani Guam, Dusit Beach Resort Guam, Bayview Hotel, Dusit Place, Fish Eye Marine Park, Hertz, Stroll Guam, Hilton Guam Resort & Spa, Hotel Nikko Guam, Hyatt Regency Guam, LeoPalace Resort Guam, Lotte Hotel Guam, Pacific Island Holidays, LLC, Pacific Islands Club Guam, RIHGA Royal Laguna Guam Resort, Tsubaki Tower, Westin Resort Guam, and Skydive Guam.

Japan Market Chairman/GVB Board Director and President of P.H.R. Ken Micronesia, Inc. Ken Yanagisawa joined the GVB Director of Global Marketing Nadine Leon Guerrero in Tokyo for the events and an exclusive introductory meeting with top-level key travel agency executives after the seminar to discuss more partnership, communication, and collaboration calling it the One Guam initiative.

The New Year Industry Mixer held the evening of January 30th concluded the events in Japan with over 150 attendees and featured a special appearance by social media influencer and Håfa Adai Campaign Ambassador Peco and captivating performances by the 8-member Guma Taotao Tano CHamoru cultural dance group, highlighting Guam's rich cultural heritage.

“GVB is thrilled to embark on this new year with renewed partnerships and innovative campaigns that position Guam as a premier destination for Japanese travelers,” said Leon Guerrero, “We invite everyone to discover the beauty and hospitality of Guam through the GOGO GUAM! Håfa Adai Campaign on the GVB Japan website at: www.visitguam.jp.”