Guam - If you've opened the 2014 Yellow Pages Ink Guam Phone Book, you may have noticed a stronger presence of the village mayors and vice mayors within the pages, including of a full-color foldout cover spread of their faces.

This and more came at a $24,000 price tag.

According to Sinajana Mayor Robert Hoffman, each village dished out $1,200 from their village budget for the spread, which includes additional pages for village information as well as village history.

Hoffman says this is typical as mayors budget for advertising and sponsorships.

As for their faces plastered on the inside cover? Hoffman admits that was by default as these pages were intended for pictures of the 2014 liberation day. Those festivities however don't start until July and were not available in time to meet the deadline for the printing of the phonebook.

Hoffman jokingly adds, "it's not about vanity."