GTA's new slogan: "Your Island, Your Network"
by Jolene Toves
Guam - GTA hits the streets to unveil its new logo and tagline. GTA marketing and communications specialist Michele Catahay says the campaign centers around the company's rich history and combining it with the island's culture. The new logo and tagline is the result of focus groups that were formed last year.
"It was determined, a lot of them like the proa, it is part of the history of Guam. So we decided to keep it in this new evolution of our logo. We do have a new tag line and it's "Your Island, Your Network." In this campaign we have this time around we want people to know we are with them by providing such services to help them sail through life, whether it be where there live, where they work and where they play."
Along with the rebranding, GTA launched its redesigned web site. According to Catahay residents can expect a lot more this year as GTA plans to make changes at its retails stores, improve its network services and roll out new products and services in the near future.