The Guam Visitors Bureau (GVB) and 18 of its members traveled to Japan to showcase Guam’s current offerings and to bring awareness to the GoGo Guam! Hafa Adai campaign to over 150 travel agencies at the One Guam Roadshow.

The four-day event took place in Tokyo, Nagoya, Osaka, and Fukuoka.

Led by GVB President & CEO Carl T.C. Gutierrez, others who joined in on the trip included Director of Global Marketing Nadine Leon Guerrero, Senior Marketing Manager Japan Regina Nedlic, Marketing Manager Japan Mai Perez, and Senior Marketing Manager Taiwan Gabryel Franquez, Public Information Officer Lisa Bordallo.

Along with 18 representatives from various industry members such as United Airlines, Japan Airlines, Alupang Beach Club, and many more.

The One Guam Roadshow is one of two roadshow events that takes place annually in Japan.  It serves to feature new promotional programs as well as accommodations, tours, and other activities for Japanese visitors in the coming year.  

This year, GVB presented the Hafa Adai Campaign and brought “Guam” to the regional cities to entice agents to develop travel packages.

It was evident that the Japan industry is ready too, as the number of travel agents attending almost doubled from last year.  In Tokyo alone, over 70 agencies attended versus 40 agencies last year.  For the first time, Japan Airlines joined the roadshow and gave a presentation in Tokyo. 

GVB also welcomed Asiana Airlines and HIS, who plan to begin scheduled charter flights from Osaka to Guam between Mar. 7 through 25 this year.

Earlier this month, the 2024 New Year Industry Mixer was held to thank and build relationships within the travel industry to promote Guam as a priority destination.

“We’re doing great things together with our partners in Japan.  We’ve met with airlines, travel agents, universities, even the US Embassy Commercial Affairs division, who will help us to ease the travel experience for visitors from Japan and Asia.  Japan is an important source market for us, so we want to do everything we can to both increase and improve travel to Guam,” said Gutierrez.     

Guam is expected to conduct their second roadshow of the year this summer.