by Ron McNinch, University of Guam
Every election we see various endorsement attempts by an assortment of organizations. To paraphrase a saying from Texas Hold'em Poker, when political action organizations want their results or conclusions discussed, "make'em pay." If political candidates need to buy ads to get their messages across, those opposing candidates should be made to pay too.
The reason is simple, if the media treats political organization propaganda as news, it needs to allow for a balancing effect. While any group can create a common message or theme, these messages often unravel in the face of basic facts.
The reason is generally based on ideology or the "ideas" used to support a given message. If the facts do not support the message, this idea gap is used to alter the community view on a given topic.
Here are a few examples of this idea gap: