The Guam Visitors Bureau's Shop Guam e-Festival kicks off Sunday with a press conference held today ahead of the launch of the program. The free Shop Guam mobile app is available in six different languages and also serves as a visitor guide with sections featuring local events and businesses found only on Guam.

This year marks the eighth year GVB has used the app to promote local business to visitors and residents. Additionally utilizes new QR codes that merchants can scan for shoppers to redeem offers.

Unlike the other promotional seasons, the winter e-Festival period will use the Shop Guam mobile app's iBeacon technology, which alerts users through real-time push notifications when they are nearby Shop Guam merchants.

GVB CEO Pilar Laguana said, "It doesn't seem like too long ago when we had the first Shop Guam festival we were actually dealing with paper coupons and we had our first ten vendors when that happened but today it has turned into a very dynamic really sophisticated technology marketing campaign."

The Shop Guam app uses QR codes that merchants can scan for shoppers to redeem offers.

The Shop Guam mobile app's iBeacon technology alerts users through real-time push notifications when they are nearby Shop Guam merchants. GVB deputy Bobby Alvarez says this year's Shop Guam e-festival emphasizes made in Guam products.

"There's a lot of participation i think that's a very good plus to see the engagement of these tourists coming to Guam receiving these local discounts on all these small businesses so overall it's going to be a win-win for both and we're very excited to have the participation we expect this year," said Alvarez.

The Shop Guam e-festival will also employ the use of social media influencers from Hong Kong, Taiwan, China, Korea and Japan. The e-festival runs from Sunday through February 10, 2020.