How to Use Social Media to Market Your Tattoo Shop
There used to be a time when all you needed was an engaging ad and maybe some tattoo business cards. While those things are still valuable, social media has made it possible for you to reach more people.
In fact, there are over 3 billion social media users worldwide!
Check out ways to use social media platforms to market your tattoo shop and gain more clients.
First and foremost, you need to have a complete profile that lets people know what you do. A strong profile will include:
You never want to leave potential clients wondering. Make it easy for them to find your information.
As an artist, you know how important great pictures are. You must provide high-quality content to your followers.
Instagram is a visual platform. You want to show high-quality tattoo Instagram photos. Bring in a professional photographer to take photos of clients with your most unique tattoo ideas.
Since freshly done tattoos are red, share the photos that your clients post when they’re healed and looking incredible. Your clients will love to have their Instagram photos shared and future clients will love to see the finished product.
When it comes to Instagram, you need to be using hashtags. Use relevant tattoo hashtags that represent your business and style. This will help people find you and enhance your profile’s visibility.
You also will want to develop your own hashtags. This way, when your business and account grows, these hashtags will become part of your brand just like your tattoo logo.
You have to engage with your audience. This helps you in a couple of ways. When you engage with your audience, you are showing them that you actually care.
Respond to their comments. If there are any issues, respond to them promptly and professionally.
Engaging with your audience will also boost your social media engagement. The more that people engage in your posts, the more likely it will be seen. So you should respond to comments and respond promptly.
Pinterest is an incredible platform to use to promote your business. Unlike other social media platforms, your posts don’t quickly get lost. Instead, your pins can explode at any time sending massive traffic to your website.
You will want to create eye-catching pins to attract people. People use Pinterest as a search engine. You will want to provide value and proof of your work for potential clients to find.
Social media is a fantastic platform to increase your customer base at your tattoo shop. With so many options, the sky is the limit to your success.
It’s always a great idea to bring in reinforcements that know the marketing game. If you’re ready to take your tattoo shop marketing to the next level, contact us today and see how we can serve you.