Pass the aux.
What’s a road trip without a banging soundtrack? Or a commute to work without your daily news briefing? Some drivers out there can’t imagine driving without something to listen to once they hit the road. And for good reason, too: recent scholarship has highlighted how listening to music in the car can impact the “experienced mood” while driving, thus having an indirect effect on driver behavior.
Perhaps there’s not sufficient research that supports that cranking up Top 40 hits or the latest true crime podcast actually has any causal effect on how we drive. But the data scientists at Insurify wanted to see how driver behavior or car choice could map onto driver listening preferences—and they found out that there are, indeed, some correlations between driving history and what you play, stream, or outright blast over your car speakers. Don’t believe us? Just take a look at the stats below.
The data scientists at Insurify, an auto insurance quotes comparison website, collected information from their database of over 1.6 million car insurance applications, which ask questions about users’ past seven years of driving history, vehicle type, and other relevant information. A random sample of shoppers was also surveyed about what they most often listen to while driving. From the response data, Insurify’s data team was able to determine the significant differences between categories of respondents.
After all these years, radio still takes the cake, with over 40 percent of respondents tuning in to AM, FM, or satellite when they hit the pavement.
Here were three more fascinating takeaways from the survey:
Ever make a playlist so fire that it gets you in trouble with the law? Ask some of our survey respondents. Speeders (that is, drivers with a speeding ticket from the past seven years on their record) were 44 percent more likely to listen to personal playlists or CDs than they were the radio.
Could it be that more cerebral listening experiences will lead us astray on the roads? Among all survey respondents, audiobook listeners were the most likely to have a car accident on their record. (The same is true for speeding violations!) Podcast junkies were also statistically more likely to have an accident in their past; they were 34 percent more likely to get into a crash than the total of all other respondents.
Insurify’s data scientists couldn’t definitively prove that that guy you always see in that Porsche is a below-average driver. But they did get an idea of what he might be listening to when he takes those wide turns. Indeed, the survey results showed that car type mapped onto listening preferences. Those who drive anything that can be classified as a “luxury vehicle” were over twice as likely to listen to sports radio than they were anything else. And those steering an SUV largely opted out of personally curated playlists or CDs, preferring audiobooks to these at a 36 percent higher rate.
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