GVB leveraging social media to promote Guam as destination - KUAM.com-KUAM News: On Air. Online. On Demand.

GVB leveraging social media to promote Guam as destination

Posted: May 11, 2018 5:31 PM Updated:

The Guam Visitors Bureau launches a global social media campaign to promote Guam as a tourist destination.  GVB has partnered with award-winning creative agency Beautiful Destinations which boasts more than 15 million mobile followers worldwide.

Beautiful Destinations distributes "social first" content for its millions of followers across 180 countries. GVB spokesman Josh Tyquiengco says the company will post a series of stunning photos and videos of Guam to entice visitors to come, telling KUAM News, "GVB will then share and re-post the content on our social media networks in all of our different markets. And we also encourage everyone to share their content of Guam with their family and friends. We want this to be huge and big and really just have Guam make a big splash on social media."

He says the Beautiful Destinations promotions ties in well with GVB's 2018 Visit Guam theme called "Instaguam," which is built around social media. "Instaguam basically pairs two ideas together. It promotes Guam as an instant vacation destination for major Asian cities in the region, and also encourages people to share their content on social media instantly with their family and friends. And so with beautiful destinations it fits right into that part of our theme and campaign because they greatly influence travelers around the world," he said.

Like other industries, the use of social media for marketing and promotions is exploding, and GVB is also trying to cash in on the global trend.  "You know, in the past a lot of it was based on pamphlets and brochures. What we're seeing now, the trend is that that's an old traditional way, that can still work, but the new modern way is to really promote your destination through social media, through digital advertising, and actually have those who visit your destinations," said Tyquiengco.

  • NEWS HEADLINESMore>>

  • Police trying to find parents of 4-year-old girl found in Yigo

    Police trying to find parents of 4-year-old girl found in Yigo

    The Guam Police Department is asking for the public’s help to find the parents of a four-year-old girl that was found at around 4:30 Wednesday afternoon at FB Leon Guerrero Middle School by staff. The child is described as possibly 4-years-old and pMore >>
    The Guam Police Department is asking for the public’s help to find the parents of a four-year-old girl that was found at around 4:30 Wednesday afternoon at FB Leon Guerrero Middle School by staff. The child is described as possibly 4-years-old and pMore >>
  • President condemns Puerto Rico trip, Guam delegate unfazed

    President condemns Puerto Rico trip, Guam delegate unfazed

    Courtesy: FacebookCourtesy: Facebook
    Courtesy: FacebookCourtesy: Facebook
    Congressman Michael San Nicolas is brushing off criticism of his weekend trip to Puerto Rico with other congressional democrats. Some three dozen of them were flown by private jet to join more than 100 lobbyists on the visit. It was sponsored by Bold Pac,More >>
    Congressman Michael San Nicolas is brushing off criticism of his weekend trip to Puerto Rico with other congressional democrats. Some three dozen of them were flown by private jet to join more than 100 lobbyists on the visit. It was sponsored by Bold Pac,More >>
  • Joe Arnett elected chairman for Guam Chamber of Commerce

    Joe Arnett elected chairman for Guam Chamber of Commerce

    The Chamber of Commerce has elected its new board officers for 2019. Joe Arnett of Deloitte and Touche was voted Chairman, Christine Baleto of Pacific Froots is the Vice-Chair, and Mark Tokito of the Bank of Hawaii was re-elected secretary. Rounding out tMore >>
    The Chamber of Commerce has elected its new board officers for 2019. Joe Arnett of Deloitte and Touche was voted Chairman, Christine Baleto of Pacific Froots is the Vice-Chair, and Mark Tokito of the Bank of Hawaii was re-elected secretary. Rounding out tMore >>
Powered by Frankly