Survey: locals favor tourism efforts - KUAM.com-KUAM News: On Air. Online. On Demand.

Survey: locals favor tourism efforts

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The Guam Visitors Bureau has released its findings from the 2017 Survey of Tourism Attitudes of Resident survey. The survey is used to gain valuable insight regarding how residents view the tourism industry. The last STAR survey was conducted in 2010.

Data was collected over the course of a four-week period and was completed by June 2017 with a sample size of more than 1,200 residents.

Among its highlights, the survey noted increased favorability toward tourism, with 69% of residents believing that tourism has a positive impact on them and their families and Guam overall.

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