Lotte presents strategic objective to Rotary Club - KUAM.com-KUAM News: On Air. Online. On Demand.

Lotte presents strategic objective to Rotary Club

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by Ken Quintanilla

Guam - With less than 60 hours before Lotte Duty Free officially takes over the concessionaire space at the Guam International Airport Authority, its senior advisor and transition director Gerry Perez spoke before the Rotary Club of Guam this afternoon giving an overview of who Lotte is and what is to be expected in the future.

Perez discussed Lotte's strategic objective in creating its retail concept on island and improving the arrival and departure experience at the airport. Some of the objectives include highlighting the culture and heritage that is Guam, encouraging repeat visitors, making Guam the gateway through Micronesia and maximizing the financial productivity by content differentiation.

He said, "To execute these concepts, we wanted to highlight the elements that make Guam a differentiated destination resort through cultural icons and various other attributes that relate to the island 011655 secondly to intensify a sense of place about Guam through food, through the five senses by making people know that Guam is indeed a different kind of location."

He adds Lotte plans to have a two thousand square foot pad in the center of its retail presentation that will be headquarters to Guam products along with introducing the other Micronesia islands. The presentation comes a day after Judge Michael Bordallo heard DFS's request for a temporary restraining order against Lotte to prevent them from completing its move into the airport. Bordallo has yet to make a decision on the matter.

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