by Mindy Aguon
Guam - Hoping to entice more Japanese tourists to come to Guam and make lasting memories on the island, the Guam Visitors Bureau launched the "Omoide Guam" campaign in Japan. When translated into English, Omoide means "memory".
GVB general manager Joann Camacho says the campaign promotes Guam as a choice destination for families and friends. GVB launched a microsite that allows potential travelers to discover more about Guam and the Bureau began airing the first of 25 short films that will air on national television in Japan in primetime.
Total arrivals for the current fiscal year are up 4.4%, while Japan arrivals are up 0.2%