KUAM's record-breaking Decision 2010 metrics - KUAM.com-KUAM News: On Air. Online. On Demand.

KUAM's record-breaking Decision 2010 metrics

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by Jason Salas

Guam - One of the truly awesome things about working in news media is that in the tedious and multifaceted process of documenting a community's history, every so often you get to make some of your own. Such was the case for the 24-hour period during KUAM's coverage of the Decision 2010 General Election. Across the island's widest array of online properties, we impressed even ourselves.

And around these parts, that's hard to do.

Now, we all knew Super Tuesday was going to be huge. But given the sheer number of ways we provided for Guamanians - both locally and abroad - to observe and interact with the events of what wound up being dubbed "the closest gubernatorial race in Guam's history", the volume with which people using all sorts of digital devices kept informed in real-time was truly impressive. We broke all our own records for web traffic from the moment the polls opened until we signed-off of our live Election Night broadcast.

  • 2.5x increase in web traffic to KUAM.com
  • 3x as many viewers above normal on KUAM.com simultaneously
  • 2x as many views of our stories on mobile devices
  • 80% increase to videos streamed on KUAM.com & mobiles
  • 141 new Facebook fans
  • 32 new Twitter followers
  • 202 new downloads of our iPhone/iPad app
  • 1,088 listeners streaming Isla63-AM
  • 2,068 unique viewers on our 'KUAM News Live' channel on Ustream
  • 382 concurrent video streams at peak
  • 2,419 userhours of live streaming video
  • 219 users in chatroom
  • 4,763 text messages received for the SMS-based tEXIT poll

So thank you, Guam, for tuning in, logging on, chatting, calling, streaming, tweeting, texting & sharing! Our all-night multiplatform election show was a huge success...because YOU were an active part of it. All of us here at KUAM are proud and honored to bring you Guam's best news coverage!

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